AI-powered media planning

Plan.
Publish.
Prove.

iPlanner turns briefings into ready media plans, keeps your whole team in one real-time grid, and delivers exports in your client's own template — from first draft to live campaign, with the numbers to prove it.

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✦ AI GENERATE
briefing.pdf → 24 rows
Aurora — Always-on 2026 Review IL MT GL
Impressions
128,400,000
Clicks
1,940,210
Avg. CPM
$4.86
Avg. CTR
1.51%
Net Investment
$624,024
CampaignPlatformGoalFormat ImpressionsCPMNet Inv.
aurora_awareness_q1MetaAwarenessVideo 42,000,000$3.90$163,800
aurora_traffic_q1TikTokTrafficIn-Feed 28,500,000$4.20$119,700
aurora_video_launchYouTubeVideo ViewsTrueView 31,200,000$5.10$159,120
aurora_search_brandGoogle AdsConversionSearch 9,700,000$6.75$65,475
aurora_programmaticDV360AwarenessDisplay 17,000,000$6.82$115,929
Billions
of impressions planned in the grid
Minutes
from client briefing to a ready draft plan
One grid
for planners, ops and clients — always in sync
What it does

The media plan is the product.
Everything serves the grid.

No decks, no copies of copies of spreadsheets. One living plan that AI drafts, your team refines and your client receives — in their own format.

01 — AI GENERATE

From briefing to media plan in minutes

Drop in a text briefing, a spreadsheet, a PDF or even a photographed proposal deck. iPlanner reads it, respects your plan's own columns and vocabulary, and drafts the rows — validated, reconciled, ready to edit.

  • Briefings, XLSX, CSV, PDF and images
  • Claude, GPT, Gemini or DeepSeek — your keys
  • Reference plans as style guides
📄 briefing_aurora.pdf 📊 proposal_q1.xlsx
↓ ✦ generating 24 rows…
aurora_awareness_q1 · Meta · Video · $163,800
aurora_traffic_q1 · TikTok · In-Feed · $119,700
aurora_video_launch · YouTube · TrueView · $159,120
aurora_search_brand · Google Ads · Search · $65,475
02 — REAL-TIME COLLABORATION

Everyone in the same plan, live

Like a spreadsheet, but shared for real: see who's viewing, watch cells and column layouts update as teammates work, and move plans through draft → review → live without ever emailing a file.

  • Presence avatars — who's in the plan now
  • Cell edits and layouts mirror instantly
  • Status workflow with per-stage views
MT
GL
03 — CUSTOM COLUMNS & FORMULAS

Your metrics, your math

Seven custom column types — including live formulas that reference any column, even other formulas. A Looker-style editor suggests fields as you type, and CPM, CPC and CTR reconcile themselves in both directions.

  • Formula, number, list, date and more
  • Rename-safe references — formulas never break
  • Bidirectional metric reconciliation
= [Rate Card] * (1 − [Discount])
[Discount] — custom · number
[Net Investment] — built-in · currency
[Impressions] — built-in · number
04 — AI EXPORT

Deliver in your client's own template

Upload the client's xlsx template and AI maps your plan onto their structure — colors, formats and totals preserved. The file never leaves the browser. Or export the branded iPlanner Excel with live formulas inside.

  • Template mapping reviewed before export
  • Layout and formulas preserved
  • Branded Excel / CSV one click away
client_template.xlsx — mapping
ATACTICStrategy
DVEHICLEChannel
IIMPS (000)Impressions
QSPEND ($)Net Investment
Platform

Built for the whole campaign lifecycle

05

Configurable mini dash

Pick the big numbers that matter — sums and averages of any column, including your custom ones.

06

Status workflow

Draft → review → live → completed, each stage with its own view of the plan.

07

Make a copy

Duplicate any plan in one click — rows, custom columns, layouts and filters included.

08

Branded exports

Excel with the iPlanner identity and live formulas — edit values and metrics recalculate in the sheet.

09

Partners & profiles

Agencies, advertisers and brands organized per profile, with per-profile AI keys.

10

Enterprise-grade access

Profile-scoped user management, strong password rules and secure email-verified resets.

The company behind it

iPlanner is designed, engineered and maintained by HUNX — AI engineering the future of intelligent products. We build the tools we always wished existed inside media operations.

→ hunx.ai
Ready when you are

Plan smarter.
Prove it.